You See What Customers Spend. Not Who They Influence.

We measure the 30% to 45% of revenue driven by that influence, without your data ever leaving your systems

Proof Points

15 years of proprietary, peer-reviewed, university research is now available for D2C brands. Explore our platform and learn how it works. We'll bring the receipts.

Around the world, every day, in every context imaginable, people are influencing each others’ decisions. It amounts to an average of 30-40% of everything. Really.
Through a partnership with Moore, Inc., we’ve already scored more than 100m individuals.
Whether we’re using regular DTC data, viewership or natively networked data (e.g. gaming), we’re consistently at 75% plus in predictive accuracy, to the dollar. The better the data, the better we do, often up to 90%.