Word of mouth has always moved money.
Your real growth engine is peer-to-peer influence, which you neither see nor price.
Your data is hiding the real driver of behavior.
The best models hit a ceiling.
After you account for channels, targeting and creative, a large share of results still sits in the unexplained bucket.
Marketing has chased the wrong type of influence
The playbook has been: buy reach, buy targeting, and rent celebrity.
You have been missing the real network of neighbors, coworkers and families who actually move each other.
Your models have not seen a huge influence layer inside your own customer data.
Making the invisible visible.
Social Value is an influence measurement layer that sits on top of your first party data.
It reveals the dark matter of marketing.
How it Works
Connect Social Value to your existing data.
For each person, the model looks at patterns in how their behavior changes when others around them are active vs inactive.
It tests huge numbers of possible pairs, throws away the weak and noisy ones, and keeps only the strong and stable influence signals.
The result is three clean scores for every person in your file that you can trust and use at scale: Social Value, Receptivity, Non-Social
All of this runs inside your own environment, on your own identifiers, with no social media data.
Let’s Talk the Talk
And walk the walk. Give us a half hour and we will share tangible statistics and quantifiable results. Then we can map out how we can deliver the same for you.
“SOCIAL VALUE INCREASED OUR EXISTING RETURN BY ALMOST 15%.”
Retail Fashion CMO
“SVI helped us see the 50% of our revenue stream that was previously invisible. Just game-changing.”
Non-Profit CEO
